Whiskey lovers are everywhere, and one of the hottest ways to bring them together (while boosting your brand) is through an online whiskey club. Running ads to grow your whiskey club and email list? Smart move. But here’s the kicker—how do you make sure those ads actually pay off? There’s a lot that goes into it, but here's of the biggest factors brands tend to overlook that totally crushes their conversion rate.
Whiskey lovers are everywhere, and one of the hottest ways to bring them together (while boosting your brand) is through an online whiskey club.
From a marketing standpoint, it’s a no-brainer. A whiskey club doesn’t just build community—it grows your brand awareness, increases revenue, and, most importantly, expands your email list—one of the most powerful assets any business can have.
Running ads to grow your whiskey club and email list? Smart move. But here’s the kicker—how do you make sure those ads actually pay off?
There’s a lot that goes into it, but one of the biggest factors brands tend to overlook is the landing page.
A poorly designed landing page can crush your signups, skyrocket your cost per lead, and wreck your return on investment. Not ideal, right?
That’s why we’ve put together this ultimate checklist—everything your whiskey club signup landing page needs (and what you should avoid at all costs). Let’s get after it!
1. Remove any option to purchase a product.
Rule #1 of landing pages is that you want users to only be able to do one thing once they reach your landing page. In this instance, it’s sign up for your whiskey club.
Remove any other options to purchase products, any links that the user can click on that will take them away from the page before they sign up, etc. The goal should be focused, and your landing page should reflect that.
2. Make sure customers have an option to sign up above the fold.
“Above the fold” refers to the part of a web page that appears before a user scrolls down. As soon as your user lands on your landing page, there should be an option for them to sign up before they have to scroll down.
3. Include calls-to-action (CTA) throughout the page.
As a user is scrolling, they should always be able to quickly find a CTA to sign up. Make sure you have options to sign up throughout the page. It doesn’t have to be a signup field in each instance, it can just be a button that takes the user to a signup field.
4. Make the text as clear as possible.
The more confusion and the more a user has to work to understand what the offer is, the more you’re going to lose people. Make all of your text as clear and succinct as possible.
If you’re not sure, ask a few friends to read through your landing page and then ask them what it’s about: What’s the product? What do people get? What are the benefits? If they’re confused, your users are also confused, and won’t sign up.
5. Remove any sections that don’t tell the user anything.
Large branding photos are lovely, but if they take up the whole screen and don’t have a clear purpose in the user journey, they need to go.
Your landing page needs to be as focused as possible, and each section needs to have a purpose directly aligned with convincing users to sign up (ie, info about what users get, info about how the whiskey club works, awards you’ve won that showcase how amazing your whiskey is, etc.).
A strong landing page can be the difference between a thriving whiskey club and wasted ad spend. By keeping your page focused, making signups effortless, and eliminating distractions, you set yourself up for success.
Now’s the time to put your landing page to the test—does it follow these best practices, or is it quietly driving potential members away?
A few strategic tweaks could be all it takes to turn more visitors into loyal whiskey club members. Cheers to crafting a page that converts!
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Articles are written by Flaviar for Business team's seasoned ecommerce professionals. We help forward-thinking producers, retailers and publishers take beverage alcohol businesses direct-to-consumer, online. The topics we cover include:
